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"Books — specifically scholarly titles published by university presses and other professional publishers — retain two distinct comparative advantages over other forms of communication in the idea bazaar:
First, books remain the most effective technology for organizing and presenting sustained arguments at a relatively general level of discourse and in familiar rhetorical forms — narrative, thematic, philosophical, and polemical — thereby helping to enrich and unify otherwise disparate intellectual conversations.
Second, university presses specialize in publishing books containing hard ideas."