Google Agrees to Buy Radio Ad Company

Via The Washington Post, “Google Agrees to Buy Radio Ad Company“:

“Google Inc. is continuing to expand its advertising capabilities beyond the online world, agreeing to buy a company that automatically connects advertisers with radio stations. The price could top $1.2 billion.

The company, dMarc Broadcasting Inc. of Newport Beach, Calif., creates an automated platform that lets advertisers more easily schedule and deliver ads over radio and keep track of when they air. On the broadcaster side, the dMarc technology automatically schedules and places such advertising, helping stations minimize costs.”

Maybe not just so beyond the online world, if this also turns into an adsense for podcasting, yeah? Now, that would be something big.