Licensing? You’re soaking in it.

In the credits of Blade: Trinity, appears the following:

This motion picture is being exhibited under specific license and is not for sale.

This is the first time that I’ve specifically noticed a movie, especially a DVD release, that claims to be licensed not sold. This is from Netflix, so it’s possible it’s a rental DVD version different than the one people would purchase in a store, but I bet it’s the same.

Shouldn’t stores label products that customer aren’t actually buying as not for sale? When the point at which one has allegedly entered into a binding contract is indistinguishable from any other moment, can one have actually ever agreed to the contract? If the licensor has taken every opportunity to disguise the moment when the contract event has taken place, can that be a binding contract for anyone other than, say, the Mob?