Following on the march of POTUS and VPOTUS into conversations, no doubt from West Wing being on the air, and as a contender against SCOTUS, comes SECDEF. It seems to me, all of a sudden, everyone is useing SECDEF or Sec. Def. when referring to the Secretary of Defense. With Rumsfeld’s resignation and Gates as nominee, there’s quite a lot of opportunity to use this in conversation. Will it stick? And, doesn’t this kind of conversational use remind you of double-speak or Starship Troopers? On the other hand, could this be from all those people texting on their phones, and merely a parallel development from text-speak?